By: Ted Neward
On June 27, 2011, <i>USA Today </i>ran an article headlined, “FTC Probe Puts Google On Guard”. In it, Scott Martin, the author, said that “The Federal Trade Commission has formally begun its investigation into Google’s search and advertising businesses, examining whether the company has unfairly used its monopoly. … Legal experts say the FTC inquiry marks a turning point for the company as it will come under heightened regulatory scrutiny.” History does not offer great hope for those companies under that heightened regulatory scrutiny. When IBM faced off against the FTC in the 80s, it marked the beginning of what most analysts considered IBM’s slide into mediocrity, and arguments can easily be made that Microsoft’s day in court against the FTC in the last 90s has led to a similar sort of decline. Given Google’s current status as one of Microsoft’s chief rivals, it would seem that for the Microsoft-allied section of the industry, this would be great news.